Privacy Policy


(Effective: August 23, 2022)

We Value and Respect Your Privacy.  Function acknowledges and appreciates that you’ve decided to share important data and information with us. We take the stewardship of your data and information very seriously.  

To that end, Function strives to maintain a Privacy Policy that is open, clear, and fair.  This Policy governs how Function collects, stores, and uses your PII and Protected Health Information (as defined below), as well as other data and information arising out of and/or relating to you and/or your use of our Services – which include your use of the website (the “Site”) and any other technologies, features, and content we offer.  Please note that Function may also provide you with “just-in-time” disclosures, supplemental terms and/or clarifications, further options, and additional information pertaining to our collection, storage, and usage of PII, Protected Health Information (as defined below), and other data and information.

Please review this Privacy Policy very carefully. Our Terms, linked here, incorporate this Privacy Policy by reference in its entirety. Capitalized terms set forth in the Terms, and their respective definitions, apply equally to this Privacy Policy.  By agreeing to our Terms, you accept all terms and conditions of this Privacy Policy, to the fullest extent permitted by applicable law. If you do not accept this Privacy Policy, in its entirety, you must stop using our Services, terminate your acceptance of our Terms, and cease all further use, effective immediately.

Please contact if anything in here does not make sense or seem right to you; we are always open to feedback around our privacy policies and practices.

1.    Protected Health Information

When you set up an Account with Function, you are creating a direct customer relationship with us that enables you to access and/or utilize our Services. As part of that relationship, you provide information to Function, including but not limited to, first and last name, email address, date of birth, mailing address and zip code, and certain transactional information that we do not consider to be Protected Health Information, as defined below.  

That said, there may be situations when you use certain components of Function’s Services, and the health and/or medical information that we receive about you is protected under applicable laws. While Function is not a health care provider, and is not a covered entity under the Health Insurance Portability and Accountability Act of 1996, Public Law 104-191, and its related regulations and amendments from time to time (collectively, “HIPAA”), in some cases it may be a “business associate” to covered entities under HIPAA, and as such we may have certain federal, state and contractual restrictions on how we can use your health or medical information (collectively, your “Protected Health Information” or “PHI”). 

With respect to any PHI that we receive from covered entities, Function will comply with its obligations under HIPAA as a business associate.  Indeed, when Function acts as a business associate of a covered entity that requires us to maintain the privacy and security of PHI that we create, receive or maintain on behalf of said covered entity, we may only use or disclose such PHI as permitted by law and specified by a Business Associate Agreement with the covered entity (a “BAA”) that restricts the way we can use and disclose PHI; such restrictions may, for example, limit the usage and disclosure of PHI to the provision of services to the covered entity, the management and administration of our Services and company, and the fulfillment of legal obligations. 

Notwithstanding anything herein to the contrary, you acknowledge and agree that: 

·      To the extent authorized by a covered entity, Function may de-identify and/or pseudonymize your PHI, in compliance with applicable law, so that it does not identify you personally. 


Function may also create compilations and aggregated data sets that exclude PII and pool your PHI (including without limitation Lab Results) with that of other individuals and/or present your de-identified PHI alongside that of other individuals. 


·      Function reserves the right to use de-identified PHI,, pseudonymized PHI and/or compilations and aggregated data sets containing PHI without PII for its own analysis and/or publication and any other lawful purpose it deems fit, including without limitation for sale to market research firms, advertisers, healthcare systems and providers, medical practices governmental institutions, universities, and research firms, as well as for research and development pertinent to healthcare, wellness, medical technology, and related services, products, and offerings. 


·      To de-identify any PHI, Function will follow either the HIPAA expert determination method or the HIPAA safe harbor method.

Please note: While we will comply with HIPAA as to any PHI that we receive from a covered entity when Function is acting as their business associate pursuant to a BAA, we are NOT required to comply with HIPAA  for any information that we receive from our customers like you directly, as it does not constitute PHI under applicable laws. We may therefore protect, use, and disclose  PII that you provide us as specified in this Privacy Policy. 

2.    Information That Function Collects and Stores

Function may collect and store PII that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you as a particular consumer, or your household or device. Such PII does not include:

•          Publicly available information from government records;

•          De-identified or aggregated consumer information; or

•          PHI or medical information covered by the California Confidentiality of Medical Information Act. 

We collect and store PII when you visit our Site, use our Services, create an Account with us, and submit PII to us. In particular, we have collected within the last twelve (12) months, and may continue to collect, the following categories of PII:

·      Information you provide to us. This includes identifiers such as your name, address, birth date, email address, phone number, and other similar information.

o   For example, when you use our Services, we may collect and store your name, location, email, language, IP address (the internet address of your computer), entry page, and who referred you. We may also automatically collect and store information sent by your mobile device or computer when you use our Services, such as device information, such as your hardware model, platform, IP address, unique device identifiers, and other information like your browser type, operating system, and your website and mobile app usage.

o   Additionally, when you sign up for an Account with Function, we may collect and store your name, address, phone number, title, birth date, sex, and gender, as well as other information, such as your occupation, industry, and personal interests. 

o   From time-to-time, we may also invite you to participate in surveys or promotional activities. When you participate in these sorts of activities, we may request, collect, and store such PII as your name, email address, phone number, and workplace, as well as information regarding what Services you are interested in receiving.  Depending on the nature of the activity, we use this information to follow-up with the participants, or, if applicable, to notify winners and award prizes.

o   Many of our Services may require you to remit Payment Information, which we collect, such as your bank account number, credit card number, debit card number, and other financial information. 

·      Communications from you. When you use our Services (for example, when you make use of our Site), complete electronic forms, or contact us by online chat, email, phone, or text, we may automatically collect and store certain information about you and the activity in which you engaged, for example: your name, address, the nature of your communication, the purpose of the interaction, a record of any correspondence we have with you, and the action we took in response to your inquiry or request.


·      Information from our Affiliates and partners. We may also receive and store your PII from other Function Affiliates, our business partners, service providers and other third parties in connection with one or more business purposes, including making our Services or their services available to you.

We may also obtain PII from the following categories of sources:

·      Cookies. Cookies are small files that a website uses to identify your computer, remember information about you, and track you as you browse.  Function uses first-party and third-party cookies to ensure the proper working order of our digital technologies, remember your information, track your online interactions and experiences with Function and across third-party digital properties, deliver personalized content, and generally facilitate and enhance your experience of our Services. Function also reserves the right to use Flash cookies (AKA local shared objects or “LSOs”) – which are similar to browser cookies but capable of storing larger chunks of data and necessary to facilitate the functionality of Adobe Flash – to collect and store PII about you, your preferences, and your use and experience of our Services.  Our Services may use cookies and other technologies to collect and store information such as your name, language preference, mailing address, email address, phone number, login credentials, IP address, and Site settings and preferences.

·      Tracking and/or Analytics Services. To gauge the effectiveness of our Site, we may collect and store PII and other information about our Site users using tracking and/or analytics services. This information may include, among other things, data regarding your browsing history (before, during, and after visiting our Site), your activity on the Site and/or a mobile application, your browser cookies. For example, we may make use of web beacons (AKA pixel tags, clear GIFs).  Beacons are small objects that are embedded in an image on a website; they can transmit information directly to Function, or to another person or entity of our designation. Function may use one or more external providers to monitor and analyze our digital properties and online technologies, including without limitation the Site.  We currently use Google Analytics to monitor and report on our Site traffic.  You can review Google’s privacy policy at Please note that Google offers a browser add-on that enables website visitors to prevent their data from being used by Google Analytics; you can learn more at

·      Third Party Credentials. If you use login credentials from a non-Function service (e.g., Facebook, Google) to login or provide other data and/or information in connection with our Services, Function reserves all rights to collect data and information from that service – but only to the extent you have granted permission to share such data and information, and only in compliance with such permission. This paragraph embraces, without limitation the collection of your social media account ID, contact/friend list, online profile, and profile picture and photos, as well as the collection of data information concerning your online groups, user history information, and application settings and preferences.

·      Other. Function reserves all rights to collect any other PII or data you input, create, upload, export, share, generate and/or otherwise provide in connection with our Services.  You should expect, without limitation, that Function will collect your PII and your User Content to the extent you input, create, upload, export, share, generate and/or otherwise provide it.  

Please note that many phones and browsers enable you to restrict tracking technologies, deactivate location sharing, and limit your exposure to interest-based advertisements. Your browser may also offer you the option of refusing and/or removing some or all browser cookies.  For more information on cookies – and how to utilize your browser to block cookies, please visit  For more information on how to opt-out of cookies with participating ad networks, please visit

Function does not support “Do Not Track” requests.  To determine if any of providers or services honor “Do Not Track,” please carefully review their privacy policies.  

You can find many technology options to help you set boundaries around the use of your PII for targeted ads purposes. For example, AppChoices ( enables you to opt-out of interest-based mobile advertisements, while the Digital Advertising Alliance ( created a tool to opt-out of targeted ads on websites.  Platforms like Google ( and Facebook (  also contain feature that help you opt-out of unwanted interest-based ads.  Browser and mobile settings can often be utilized to limit the transmission of Device ID information and/or third-party cookies in connection with interest-based advertisements.  

3.    Use of Information.

We Do Not Sell Your PII.  We are not in the business of selling your PII and have not sold any PII in the preceding twelve (12) months. 

We will only use the PII we collect for one or more of the following purposes:

·      To provide you with our Services. We may use your PII to fulfill or meet the reason you provided us with the PII. For example, we may use general location information to improve and personalize our Services to you, such as using your PII to respond to an inquiry from you or providing location-relevant information and Services to you. 

·      For our operations and administrative purposes. We may use your PII for the purposes of furthering Function’s business, including without limitation creating, operating, delivering, maintaining, and improving our content, products, and other Services. We may monitor how you and others use our Services including, without limitation, monitoring time spent using our Services, Site pages visited, and content viewed. We may use your PII to help maintain the safety, security, and integrity of our Products, Services, assets, operations, and business.  We may also use your PII in connection with testing, research, and analysis, including to develop and improve our Services. For example, Function intends to keep track of how users connect with and use our digital offerings – it helps us learn, grow, and provide the best possible experience for our customers – and we may therefore use your PII to see what you view, when and for how long you view it, what you click and when you click it, which features you utilize and to what extent, which products or services interest or disinterest you, which products or services you decide to add to a cart, abandon, or purchase, and what you do before and after you use our Services.  Additionally, Function may use your PII from communications it has with you (including, without limitation, any phone calls and/or voice messages, text/SMS messages, form submissions, survey responses, and emails from you) for the purposes of offering and improving customer service, assuring quality control, establishing evidence in a dispute, and/or enforcing our Terms.  We may further use your PII to contact you regarding purchase confirmations, matters concerning the security of your PII, and other important service announcements; for these types of “essential communications,” we do not offer the option opt-out.

·      For marketing communication purposes. We may use your PII to send you updates regarding existing products and services, information about new products and services, upcoming events, surveys, and other announcements and inquiries. If you do not wish to receive such communications via email can choose to opt-out. You may unsubscribe from our marketing and promotional emails at any time by clicking “Unsubscribe” at the bottom of the email.  You may email with the subject line “Interest Based Ads” if you want us to stop using information that we collect about you to deliver targeted advertisements, or if you want to stop receiving marketing and promotional emails altogether.  You acknowledge and agree that any request to limit or stop marketing and promotional communications may require a reasonable length of time to process before taking effect; you furthermore acknowledge and agree that you may continue to receive marketing and promotional emails from Function while a request is processing.  Please note that Function may send you marketing and advertising messages on behalf a third party (including subject to a paid arrangement); provided, under such a circumstance, Function will not disclose your PII to said third party advertiser or marketer.

·      To comply with a legal or regulatory requirement or to protect ourselves. Our Services are subject to certain laws and regulations which may require us to process your PII. For example, we may process your PII to comply with applicable laws or regulations, or as necessary to manage risk as required under applicable law.

·      To aggregate and/or de-identify your Lab Results and PII. Function may de-identify and/or pseudonymize any information and data provided and/or generated in connection with your use of our Services (including without limitation your Lab Results and other PII), in compliance with applicable law. Function may also create compilations and aggregated data sets that exclude PII and pool your other data and information (including without limitation Lab Results) with that of other members and/or present your de-identified data and information alongside that of other members. In accordance with applicable law, Function reserves the right to use such de-identified, pseudonymized information and/or compilations and aggregated data for its own analysis and/or publication and any other lawful purpose it deems fit. 

·      Other purposes, including but not limited to:

o   For conducting research, studying and inferring factual information about you and other members of the Function community;

o   As described to you when collecting your PII; or

o   As otherwise permitted under applicable law. 

4.    Sharing Information.

We may disclose your PII to a third party in the following situations:

·      As Your Agent to Third-Party Providers. In order to act as your agent and thereby help facilitate your receipt of diagnostic testing, results reporting, and/or medical care from a third-party provider, Function will need to share and disclose your PII to such third parties. These third parties are only permitted to share, store and/or use PII for contracted business purposes.

·      With our Affiliates, business partners, and service providers. We may share PII with Function Affiliates, our business partners, service providers and other third parties to enable them to perform functions on our behalf. These third parties are only permitted to share, store and/or use PII for contracted business purposes.  For example, we may share your PII with email and marketing outreach services, in order to provide you with personalized experiences, targeted offerings, and relevant opportunities. As another example, Function may share your PII with third-party payment vendors in order to process Payment Methods in connection with the purchase of Services and/or third-party services facilitated by Function. (Please Note: excepting details of your transaction (e.g., time of transaction, amount) and the name on the card, our third-party payment vendors typically do not collect or store Payment Information.)

·      Subject to de-identification or aggregation. Function reserves the right to sell, share, and/or otherwise disclose de-identified, pseudonymized information and/or compilations and aggregated data not bearing PII for any lawful purpose it deems fit, including, without limitation: (a) for publication, (b) for sale to market research firms, advertisers, healthcare systems and providers, medical practices governmental institutions, universities, and research firms, and (c) for research and development pertinent to healthcare, wellness, medical technology, and related services, products, and offerings. 

·      In the event of a merger, sale, or other asset transfer. Notwithstanding anything herein to the contrary, we may disclose or transfer your PII to assist with the evaluation of, or in connection with, a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which PII held by us about you may be among the assets transferred.  

·      To comply with a legal or regulatory requirement, and to protect, defend, and enforce rights, property, and operations. We may also share your PII when we believe that such action is necessary to: 

o   Fulfill an enforceable government request; 

o   Conform with the requirements of the law or legal process; 

o   Protect, defend, and/or enforce our legal rights, operations, and/or property (including without limitation as they relate to our Services and Products, such as our Site), as well as the rights, operations, and/or property of our Affiliates, business partners, service providers and other third parties;

o   Protect, defend, and/or enforce your legal rights and/or the legal rights of our Members, other persons using our Services, and/or any other third-party; and/or

o   Protect your health and safety and/or the health and safety of our Members, other persons using our Services, and/or the general public.

·      Other purposes

o   As otherwise permitted under applicable law; or 

o   As you request to persons and/or entities of your designation who are relevant to your care. For example, you may wish to share your Lab Results with your general practitioner, your specialist, and/or your provider’s health system. To the extent Function helps facilitate such a request, you agree that Function has no liability, responsibility, or obligation with respect to such third-party policies and practices relating to your PII and/or other data and information.

5.    Storage, Retention & Continued Use of Your Information.

Function retains your PII for as long as necessary to provide you with the Services, as required by law, or to ensure that we can perform legitimate business functions, such as accounting for tax obligations or audits for security purposes, as well as monitoring and understanding our users and their interactions with our technologies. To the fullest extent permitted by applicable law, Function reserves all rights to delete, modify, remove, and/or destroy any data and/or information we collect – at any time, for any reason or none, without notice or cause; we maintain no obligation to preserve your data or information, including without limitation PII.

6.    Third Parties.

Our Services may contain links to other sites, applications, and media properties that are owned and/or operated by third parties. You may also see our logo on external websites where we have partnered with third parties to offer you additional information and services. 

We are not liable or responsible for the content, privacy policies and practices, security policies and practices, or actions or omissions of those any third-party with respect to your PII. Therefore, we strongly encourage you to look for and carefully review the privacy policy and terms of service (or equivalent terms) for each website, application, and media property that you visit via a link from our Services.; your decision to consent to such is strictly between you and said third party.  You acknowledge and agree that neither Function nor any of our Affiliates is responsible for the acts and/or omissions of any third-party with respect to the collection, storage, and/or usage your PII

To the maximum extent legally permitted, you agree to release and hold Function and our Affiliates, harmless in connection with any losses, liabilities, claims, controversies, lawsuits, disputes, or matters arising out of and/or relating to the unwanted access, collection, storage, and/or usage of your PII, regardless of prior notice or warning.  Furthermore, to the maximum extent legally permitted, you agree to defend and indemnify Function and our Affiliates and hold Function and our Affiliates harmless in connection with any third-party claims, controversies, lawsuits, liabilities, decisions, damages, awards, amounts, costs, fees, and/or penalties arising out of and/or relating to your actions and/or omissions in connection with your PII arising out, relating to, transmitted and/or communicated in connection with, and/or otherwise concerning our Services.  To the fullest extent allowed by law, you agree that the terms specified in this paragraph apply regardless of whether the matter at issue originated from Function’s sole negligence, and regardless of prior notice or warning; however, this paragraph shall not apply to matters directly resulting from any recklessness and willful misconduct of Function.

7.    Data Security.

Function uses certain safeguards to reasonably protect the security and integrity of your PII.  In order to enhance the protection of your PII, Function will collect PII via a secure processing server (SSL-protected, with a valid SSL-certificate or other commercially reasonable encryption technology) and/or a third-party payment provider with appropriate security and confidentiality procedures.  If you transact with us via direct payment gateway, your Payment Information will be encrypted through Payment Card Industry Data Security Standard (PCI-DSS). 

However, even with these commercially-reasonable efforts, no data transmission over the internet, mobile networks, wireless transmission or electronic storage of information is completely secure. We cannot ensure the security of any PII you transmit to us, and you use our Services and provide us with your PII, inclusive of your Payment Information, at your own risk. Function and its Affiliates are not responsible for circumvention of any privacy settings or security measures contained on the Site or any of our other properties.

If you have not already done so, please carefully review all disclaimers, limitations, and indemnification obligations set forth in our Terms; these terms apply with equal force and effect to this Privacy Policy, to the maximum extent permitted by applicable law.

8.    Changes to Our Privacy Policy.

Function reserves the right – in our sole discretion, at any time, for any reason – to make changes to this Privacy Policy and the manner in which we collect, store, and use your data and information.  Function promises to make a reasonable effort to notify you of any changes to this Privacy Policy, including without limitation by banner notification, pop-up, email, and/or text/SMS message, insofar as you furnish such information and maintain it as current and accurate.  You acknowledge and agree that your continued use of our Services constitutes your full acceptance of any changes to this Privacy Policy.

9.    Children.

Function and its Services are not intended for children under the age of eighteen (18) years and we do not knowingly collect information from such persons. By using our Services, you represent that you are at least eighteen (18) years of age. You represent that you are of sound mind to understand and accept our Terms, including without limitation this Privacy Policy.  If you think a minor has accessed our Services or otherwise provided data or information, you agree that you will inform us immediately at, with the subject line “Minor Access”.

10.  California Residents.

This section supplements the information contained in this Privacy Policy and is intended to comply with applicable California law, including but not limited to Civil Code §§ 1798.100 to 1798.199, as amended, and any related regulations or guidance provided by the California Attorney General. This section applies solely to all visitors, users, and others who reside in the State of California. To exercise any of these rights, please follow the instructions listed in this section.

Right to Know. You have the right to know and see what PII we have collected about you over the past 12 months, including:

·      The categories of PII we collected about you;

·      The categories of sources for the PII we collected about you;

·      Our business or commercial purpose for collecting that PII;

·      The categories of third parties with whom we share that PII;

·      The specific pieces of PII we collected about you; or

·      If we disclosed your PII for a business purpose, a list of the disclosures made for a business purpose, identifying the PII categories that each category of recipient obtained.

We do not provide a right to know or data portability disclosure for business to business (“B2B”) PII.

Right to Delete. You have the right to request that we delete any of your PII that we collected from you and retained, subject to certain exceptions. Once we receive and verify you and your request, we will delete (and direct our service providers to delete) your PII from our records, unless an exception applies. We may deny your deletion request if retaining the PII is necessary for us or our service provider(s) to:

·      Complete your transaction;

·      Provide you with the Services;

·      Perform a contract between us and you;

·      Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, and prosecute those responsible for such activities;

·      Fix our system in the case of a bug;

·      Protect the free speech rights, including the free speech rights of you or other users, or exercise another right provided by law;

·      Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.);

·      Engage in public or peer-reviewed scientific, historical, or statistical research in the public interests that adheres to all other applicable ethics and privacy laws;

·      Comply with a legal obligation; or

·      Make other internal and lawful uses of the PII that are compatible with the context in which you provided it.

We will delete or de-identify PII not subject to one of these exceptions from our records and will direct our service providers to take similar action. However, we do not provide these deletion rights for B2B PII.

Other Rights. Under California’s “Shine the Light” law, users of our Services that are California residents may request certain information regarding our disclosure of their PII to third parties for their direct marketing purposes for the immediately preceding calendar year. To do so, you may email, with the subject line “California Privacy Request.” We will provide in response the requested information to you at your e-mail address. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only required information will be included in our response.

Exercising these Rights. To exercise any of the rights described above, please submit a verifiable consumer request to us by either:

·      Calling us at (737) 259-6190.

·      Emailing us at

·      Visiting the contact page at our Site at

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your PII. In order to verify your identity, we will ask you for certain information. We cannot respond to your request or provide you with PII if we cannot verify your identity or authority to make the request and confirm the PII relates to you. Any new PII collected for the purposes of verification will be deleted as soon as practical after processing your request, subject to legal retention requirements.


Making a verifiable consumer request does not require you to create an Account with us. However, we do consider requests made through your password-protected account sufficiently verified when the request relates to PII associated with that specific account. We will only use PII provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

We are not obligated to respond to a “right to know” request from you more than twice within a twelve- (12) month period.

Response Time and Format.  We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact  We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing. If you have an Account with us, we will deliver our written response to that Account. If you do not have an Account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For “right to know” requests, we will select a format to provide your PII that is readily useable and should allow you to transmit the PII from one entity to another entity without hindrance, specifically through a .csv file or similarly formatted file.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. 

Non-Discrimination. We will not discriminate against you for exercising any of your CCPA rights. For example, as a result of you exercising your CCPA rights, we will not:

·      Deny you Services;

·      Charge you different prices or rates for Services, including through granting discounts or other benefits, or imposing penalties;

·      Provide you a different level or quality of Services; or

·      Suggest that you may receive a different price or rate for Services or a different level or quality of Services.

However, we may offer you certain financial incentives as permitted by applicable law that can result in different prices, rates, or quality levels. Any financial incentive we offer will reasonably relate to the value of your PII and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. 

11.  More Information. 

Thank you for taking the time to learn more about your privacy right in connection with our Services!  We encourage you reach out if you have any further questions or feedback.  Because e-mail communications are not always secure, please do not include any sensitive information in your e-mail to us.