Erewhon founders Aveline & Michio Kushi
Erewhon created a renowned grocery store that spotlighted the world's healthiest foods.
Eat different.
10 truths of — eating different.
- 1.
Know your body. Everyone is different.
- 2.
Eat intentionally. On time. With awareness. Not opportunistically.
- 3.
Read your labels. Ingredients matter. Not all calories act the same.
- 4.
Ask where it came from. How food is grown and delivered shows up in the body.
- 5.
Eat knowing some food is designed to hijack attention and appetite.
- 6.
Count the real cost. Cheaper food often costs more later. Health compounds.
- 7.
Love eating. Make it delicious.
- 8.
Culture matters. Health does not make traditions disappear. Healthier ingredients can mean more time together.
- 9.
Patterns are more than moments. One meal doesn’t define you. Repetition does.
- 10.
Eat like your life depends on it.
Eat different everywhere
Function is committed to empowering you to eat different.
AT HOME
All Function members get a first year of Thrive Market membership free. Healthy groceries at co-op prices. Ships anywhere in the US.
IN STORE
Erewhon members get Function at an Erewhon-exclusive price.
ON THE GO
The Function menu at Sweetgreen was designed by Function's team for goal-specific eating, like supporting omegas. Unprocessed, real food with fast-food level convenience at 250+ locations in the US.
