Eat different.

To the ones that made it possible to eat different.
Erewhon founders Aveline & Michio Kushi

Erewhon created a renowned grocery store that spotlighted the world's healthiest foods.

Thrive Market founders

Thrive Market removed price and geography barriers to healthy groceries.

Sweetgreen founders

Sweetgreen delivered uncompromising ingredients with the convenience of fast food across the US.

10 truths of —
eating different.

1. Know your body. Everyone is different.

2. Eat intentionally. On time. With awareness. Not opportunistically.

3. Read your labels. Ingredients matter. Not all calories act the same.

4. Ask where it came from. How food is grown and delivered shows up in the body.

5. Eat knowing some food is designed to hijack attention and appetite.

6. Count the real cost. Cheaper food often costs more later. Health compounds.

7. Love eating. Make it delicious.

8. Culture matters. Health does not make traditions disappear. Healthier ingredients can mean more time together.

9. Patterns are more than moments. One meal doesn’t define you. Repetition does.

10. Eat like your life depends on it.

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Eat different everywhere

Function is committed to empowering you to eat different.
AT HOME
All Function members get a first year of Thrive Market membership free. Healthy groceries at co-op prices. Ships anywhere in the US.
IN STORE
Erewhon members get Function at an Erewhon-exclusive price.
ON THE GO
The Function menu at Sweetgreen was designed by Function’s team for goal-specific eating, like supporting omegas. Unprocessed, real food with fast-food level convenience at 250+ locations in the US.

Function members eat different